dojo management 101 - web site

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dojo management 101 - web site

Postby Spitkicker » Fri Mar 05, 2004 2:25 pm

http://www.iknowkarate.com

I set this site up for instructors to share tips and ideas on a range of topics.

You log in as a member and can post.
Best Regards;
Scott Taylor
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Postby CANDANeh » Sat Mar 06, 2004 3:02 am

Just registered (very nice site) and hope you get traffic and submissions to build that page.
Léo
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Postby Spitkicker » Fri Mar 19, 2004 2:56 am

Me too!

It's starting slow, but when there are a few more entries I will start promotion it. I really hope to deveop a site with some great idea swapping.
Best Regards;
Scott Taylor
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Postby Sheldon Bedell » Tue Mar 23, 2004 1:29 pm

Im new here so if this has been asked somewhere else please forgive me.

What do you feel is the best way to promote your school/dojo?
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I justed signed-up..

Postby gmattson » Tue Mar 23, 2004 1:52 pm

as well. Looks like an excellent site.

Good luck,

George Mattson
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Postby Spitkicker » Sat Mar 27, 2004 11:49 pm

Thanks for the encouragement;

As for the best way to promote a club..well first remember that marketing is an ongoing system never a one shot static event. (that's an ad run)

I think one of the most important needs is the design of a 'brand'....for example the logo on your school building (or community flyer if you are in a local community hall, etc) should match the crest on your uniform, business cards etc.

If you are in an area with a number of schools than this is doubly important. Most uniforms are white, so what makes the distinction between your club and any others?

Business cards are a must and should be given out freely; shoot for 10-15 a day. Most people don't throw cards away, they stick around for future (posible) reference.

Your quality of teaching will help create a positive reputation, however you still need to get the word out to others to fill the classes. Try the local press. Contact the sports department, or community affairs to get an article written on your club.
You can also write on yourself and submit it. (articles are needed to fill the gaps between the advertisments!)

These are some very basic ideas to help kick start the marketing campaign...
Best Regards;
Scott Taylor
The Uechi-Ryu Journal
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Joined: Tue Sep 18, 2001 6:01 am
Location: Korea


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