Uechi-Ryu.com

http://www.iknowkarate.com

I set this site up for instructors to share tips and ideas on a range of topics.

You log in as a member and can post.

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Best Regards;
Scott Taylor
The Uechi-Ryu Journal

Just registered (very nice site) and hope you get traffic and submissions to build that page.

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Léo

Me too!

It's starting slow, but when there are a few more entries I will start promotion it. I really hope to deveop a site with some great idea swapping.

_________________
Best Regards;
Scott Taylor
The Uechi-Ryu Journal

Im new here so if this has been asked somewhere else please forgive me.

What do you feel is the best way to promote your school/dojo?

as well. Looks like an excellent site.

Good luck,

George Mattson

Thanks for the encouragement;

As for the best way to promote a club..well first remember that marketing is an ongoing system never a one shot static event. (that's an ad run)

I think one of the most important needs is the design of a 'brand'....for example the logo on your school building (or community flyer if you are in a local community hall, etc) should match the crest on your uniform, business cards etc.

If you are in an area with a number of schools than this is doubly important. Most uniforms are white, so what makes the distinction between your club and any others?

Business cards are a must and should be given out freely; shoot for 10-15 a day. Most people don't throw cards away, they stick around for future (posible) reference.

Your quality of teaching will help create a positive reputation, however you still need to get the word out to others to fill the classes. Try the local press. Contact the sports department, or community affairs to get an article written on your club.
You can also write on yourself and submit it. (articles are needed to fill the gaps between the advertisments!)

These are some very basic ideas to help kick start the marketing campaign...

_________________
Best Regards;
Scott Taylor
The Uechi-Ryu Journal