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 Post subject: Facebook Facts
PostPosted: Sat Dec 27, 2014 3:29 pm 
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Joined: Thu Mar 11, 1999 6:01 am
Posts: 30696
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Typically, emails sent can have a 20 to 30 percent open rate. Facebook posts, by contrast, typically reach only 16 percent of their audience, according to data supplied by Facebook last year. Plus, clickthrough rates after someone opens an email are typically in the 10 percent range.

By contrast, if a typical Facebook post reaches a user, from our experience, it can generate clickthrough rates any where from 0.3 to 3 percent.

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