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Bragging feels so good it lights up the brain just like food and money.
A study conducted at Harvard finds that about 40% of everything we say is devoted to telling others what we think and feel because it’s so rewarding, we cant shut-up about it.
In fact the study, reported by the Wall Street Journal, says we like talking about ourselves so much it matters more than money.
They offered test subjects money to talk about other people. Instead people gave up as much 25% of their potential earnings to keep talking about themselves.So how should you deal with a braggart?
"Feel sorry for them, because they're doing this impulsive, destructive thing that won't help them in the long run," says Simine Vazire, a research psychologist and associate professor at Washington University in St. Louis. Research on self-enhancement shows that people who brag make a good first impression, but that it diminishes over time.
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