get the most "bang" for your advertising dollar?
Our dojo is in the middle of a mall, completely hidden from the very heavy traffic outside the mall. I got the bright idea to utilize a student's 12' trailer and make two 10' X 5' banner to hang from the trailer. I figured we could park this trailer in a construction site, right next to the highway so traffic could see the banner when headed north or south!
I also sent in two news releases to the Orlando Sentinel and both were printed. Total cost for the banner: $60... Time? Well, laying out the letters using MS publisher, printing and cutting out the template, then pasting the paper template to the canvas "drop cloth" and painting two coats, times 2.... hmmmmm about 3 full days!
I'll let you know how the open house goes on Saturday.