I don't know the details of the program, and have never heard of it. Of course I am very curious!
This may shed some light: A few years back, while in grad school, I did some digging to try to discover any decent research about the benefits of martial arts study for children. I found, to my surprise, that virtually nothing exists, and what does is seriously flawed, or anecdotal at best! I say to my surprise, because it is "common sense" to all of us that martial arts study benefits children in many ways, including reduction of violence, self-discipline, etc. Despite this (or perhaps because 'we all know that') virtually no studies have been done actually empirically demonstrating these benefits.
There were, however, a few studies which I found that were rigorous enough to be included in the paper I was writing at the time. Anyone want to guess what arts were studied in two out of the three studies that were usable? You bet - it was TKD. Now perhaps this is simply because of the prevalence of TKD dojang around - maybe it was just coincidence that the researcher knew of a TKD school nearby, or that the TKD school agreed to the researcher's work while others did not? Who knows. The point is that if I were the dojang owner in whose school a just published study had been conducted which concluded that 'the study of traditional martial arts can lead to an increase of self-control in children,' you can be sure I would publicize this fact to potential students' parents! My next step would be to contact the state and federal governments to try to start a program - after all, I am the instructor who was teaching the program proven to have these beneficial effects!
Now I obviously don't know that this study had anything to do with the discussion that Gary had with the gov't official. But in my opinion, if we want to get on the bandwagon, a good way to do it might be for someone who is interested, and who has a big dojo [hint, hint, Gary...] to contact some academics in the education or psych field and volunteer his or her services to be a part of a similar study.
I'll be curious to see how this all comes out