I realize that this topic has probably been discussed ad nauseum on this Forum in the past; if so, please just give me a link to the relevant archive and I'll go on my merry way. If not, here's the background, followed by my questions.
I run a small Uechi-ryu dojo in out of my basement in the Atlanta area. Today my wife called me at work to tell me that one of our neighbors, Melissa, had told her that she and 7 other women were very interested in starting martial arts. My wife had told her that I taught martial arts, so Melissa wanted to know if I would be interested in teaching her group.
Somewhat skeptical, but intrigued at the prospect of more than doubling my dojo headcount in one fell swoop (can you tell I'm in corporate finance?

My immediate gut reaction was that they were probably not looking for a Traditional Style like Uechi-ryu.
I waded in by explaining that there are basically 4 broad categories of "martial arts": Traditional Martial Arts, Self-Defense courses, Martial Sports, and "fusion" stuff such as TaeBo or "Karate-Aerobics". Each category was very good in its own way, but each have different goals and methods.
I told Melissa that Traditional Martial Arts is somewhat like a dance class: the focus is on improving technique, concentration, focus, and mental discipline. The fact that you might get into shape (as defined by Hollywood / MTV / muscle magazines) is a side effect rather than a primary goal.
Self-defense classes are like learning recipes in a cookbook. For attack 33Q, use defense 18A or 19B. Such classes also emphasize how not to become a victim or to project a "victim attitude". Getting in shape is not part of the program.
Martial Sports is like basketball. You get two points if you toss the ball in the correct orange hoop; no points if you miss the orange hoop. If you move without bouncing the ball, you get penalized and must give the ball to the other team. In other words, Martial Sports is primarily about winning points and getting trophies within a set of narrowly defined parameters, and somewhat less about defending oneself. This is not to say that "Martial Sportists" cannot defend themselves; experienced ones can do so, and quite well (for example, most of us would not want to have to defend ourselves againsts a Sugar Ray Leonard). It's just that self-defense is not the overriding focus of any sport; rather it's winning within the set of rules established for that sport.
Finally, there's the fusion between aerobics and martial arts. Here the main idea is to become as "ripped" as Billy Blanks (and perhaps to pick up a date while doing so); learning to deliver an effective kick, punch or block is not high on the TaeBo objective list.
NOTE: My apologies in advance: I realize these are almost criminally gross generalizations. But I was trying to "keep it simple" plus keep the phone call under 10 minutes ...
Anyway, to conclude my call, I told Melissa that I thought that given their goals, she and her group might be most interested in the "fusion" category. She agreed, but before she hung up, I suggested she drop by my class in any case to see if it would interest her or her friends. Melissa said she thought that it was an excellent plan, and would likely attend next Monday's class. She thanked me for my time, and hung up.
The conversation continued to gnaw at me for an hour after I hung up ... I felt a vague sense of dissatisfaction. Had I been too quick in leading Melissa to the conclusion that Uechi, as a traditional martial art, was probably not the right vehicle to achieve her group's goals? Did I sell Uechi's virtues short? Should I have spent more time trying to find out if Traditional Martial Arts training would serve to fulfill any of her group's secondary objectives?
I decided to call Dana Sheets and Heather Lipin, two excellent, intelligent and insightful Uechi-ka from Bob Kaiser's Washington Karate Academy who happen to be women. I explained the situation to them then posed a series of questions, which can be summarized as follows:
1) Is it true that women tend to cite "losing weight" and "getting in shape" more often than men as reasons to start Martial Arts training?
2) If so, what aspects of Traditional Martial Arts training would attract women to choose it rather than training in the other 3 categories?
3) What aspects of Traditional Martial Arts training tend to be initial "turn-offs" for women? Or restated, which misgivings do women in particular tend to have about Traditional Martial Arts training that should I try to address up front?
NOTE: Please don't infer from the last question that I have not coached / trained with many women in Martial Arts. In its heyday, Bill Glasheen's dojo at the University of Virginia (where I started) was 30% female; my Regensburg dojo (now run by my students) is 60% women. It's just that until now, I've never considered that there may be broad differences in what INITIALLY motivates women to start training (or causes them to stop training) in Traditional Martial Arts compared to men. With a few exceptions my approach has been pretty simplistic: if a student choose to train, great! If they choose to quit, too bad. No big effort to differentiate (training-wise) between men and women.
Both Dana and Heather had very thoughtful answers; answers I won't repeat here as they would do a much better job of posting their answers themselves (hint, hint).
I appreciate any insights others may have on this topic ... particularly women who have not been training very long.
Thanks,
Bruce Hirabayashi
Rokudan
Atlanta Uechi-ryu
[This message has been edited by Bruce Hirabayashi (edited December 13, 2001).]